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Chicken will continue to meet the needs of consumers in 2035
In the decade ahead, fast prep time, easy-to-prepare, single-serve packaging and other time savers will be priorities for Gen Z and younger Millennials who buy fresh chicken, according to research presented today at the 2024 Chicken Marketing Summit. More than two-thirds (71%) of consumers surveyed said they now spend more than 30 minutes preparing a typical evening meal. Gen Z spends the most time preparing dinner, with almost a third spending an hour or more on a typical evening meal. 67% of Gen Z say that fast prep will be a priority in five years. “Beyond speed, Gen Z indicates a future need for advance meal prep, global flavors and minimal clean-up,” according to Joyce Neth, WATT Global Media. “Meal kits, packaging that offers no mess and labels with information on nutrition are especially appealing to Gen Z who in five years will likely be in a different stage of lifestyle, balancing work and families. The National Chicken Council (NCC) and WATT Global Media presented the results...
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